ALL ABOUT FUSE MEDIA: A GIFT TO THE ENTERTAINMENT INDUSTRY

FUSE Media is a registered trademark of zoofresh Nigeria Limited. A company that was conceived in 2012 when 2 Nigerian Indigenous Fashion companies came together to form a formidable force and decided to breathe life into the flat-lining field of communication in the fashion industry. The company has a vision to help brands reach their marketing goals, especially brands in the fashion industry. Fuse is involved in the direct production of Fashion Look-book Catalogue, organizing Exhibitions, Fashion shows, and a broader spectrum of television programme ‘Fuse T.V’ - all under a single roof.

As the name implies, FUSE is about bringing together individuals who cannot achieve much on their own, fuse them together to achieve great and common goals.

Streamlined and efficient operating procedure

·         FUSE has created strategic network with professionals in the media industry to determine communication objectives, establish content outlines to meet those objectives, and set up appropriate publishing schedules to meet FUSE exhibition timing.

·         FUSE would provide a professional photo session for each FUSE (Designers).

·         FUSE’s graphic designers would design and produce advertisements, and page layouts, etc.

·         Designers will be given dedicated space that features their company profile (Optional)

·         FUSE will provide full color PDF electronic files of each issue to advertisers/designers for placement on their web site.

·         FUSE will invoice the advertisers in each issue and collect the advertising revenues (including taking full responsibility for any bad debts).

FUSE SOCIAL MEDIA

·         Every brand associated with FUSE will be promoted through social media websites such as facebook, twitter, tumblr, flikr, and instagram.

·         FUSE will engage major blogs to feature each fuse. Every designer featured will have their website links added to the stories.

·         FUSE T.V    is a weekly half-hour show that profiles the greatest talents from the worlds of fashion; Primarily in Nigeria, Ghana, South Africa and rest of the world.

 

Photography, architecture and design will be shown in selected television segments of the programme, and clips from photo shoots, exhibitions and designers’ profiles and their products will be presented. Fuse T.V is new, and its first episode is scheduled to go on air by April 2013. This T.V programme is just about the sexiness of style and the beat of this intriguing scene that is wildly underexposed. Fuse is prepared to capture every bit of it, and deliver quality content to its viewers. It is also our mandate to report on design, photography, art and architecture-all subjects that are visually stimulating and intellectually fascinating. We shall engage exclusive interviews with A-list fashion designers, Fashionistas and the crème de la crème. Fuse T.V is about ‘people’ first and foremost: who they are, the way they see the world and the way they move through it. We shall consider all of this in creating quality content for our viewers and become a habit for them, regardless the age. The show will come in episodes and seasons e.g. (episode 1, season 1), and it will serve as a tour guide for viewers.